Mr.Tito Pestonjee Abans PLC / LG Electronics

Abans used REDLIME to create a campaign for Jialing. REDLIME produced all the content for a very successful advertising campaign. Proof of the pudding is, our sales increased by 300%. Congratulations REDLIME for the good work done!

Mr. Chevaan Daniel News 1st / MTV SPORTS

REDLIME started out as a maverick agency, and hasn’t let success erode its creative edge. It has remained young and hungry. That is what makes REDLIME special.

Mr. Micheal Rewald Country Director, CARE International

“CARE Sri Lanka has been engaged with REDLIME over the past several months, during which time REDLIME has actively highlighted CARE’s work in Sri Lanka through the local media. REDLIME has reached out to CARE and allowed

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to inform and educate the public about CARE and what we do in Sri Lanka in all three commonly used languages. Our partnership with REDLIME has helped us gain greater exposure within Sri Lanka, particularly in Colombo and helped raise our profile. REDLIME has proved very flexible and accommodating in its dealings with CARE, which has been highly appreciated.”

Dr. Vinya Ariyaratne Sarvodaya

“Firstly, I see REDLIME as a very innovative but at the same time very practical and “rooted-on-reality” organization. The way REDLIME set about highlighting social issues in promoting an informed public debate at a time when there was very little space for independent media, is commendable. Secondly, the choice of participants to the various talk shows was done very wisely giving a broad spectrum of representation of social groups, classes, ages, gender etc. Thirdly, the choice of issues to be discussed was also done very intelligently. It is not always easy to identify in a priority order, the most relevant and useful topics/issues in a country facing serious socioeconomic and cultural issues. REDLIME succeeded in having an excellent choice of issues for debate. Fourthly, the creativity of presentation. The programmes designs were new faces and attractive personalities – from presenters to stage settings and also having a mix of using standard programmes (ie.Morning Show/JID) as well as new ones (People’s Show). All these made REDLIME a winner in social communication.”

Save the Children Sri Lanka

“First and foremost we would like to thank the REDLIME and MTV teams for the excellent coordination and the quality of the talk shows. In particular, We want to appreciate the way in which REDLIME team facilitated the participation of people from out of Colombo. Particularly the children were provided with essential school items and accompanying parents were given an honorarium. It is admirable that REDLIME understood that some of them are daily paid workers and the payment compensated for the day of work which they sacrificed to bring the children for the programme. All their needs were met and the care and concern shown has not gone unnoticed.

Swiss Agency for Development and Cooperation

“REDLIME portrayed three SDC projects. ‘Cash for Repair and Reconstruction Programme (CfRR), ‘Development and Peace in Sri Lanka’ and the ‘Mirissa School Construction Programme’. SDC officers have taken part in several Talk Shows produced by REDLIME and, in addition, the Ambassador of Switzerland has taken part in one programme as well. SDC projects have also been featured on the Talk Shows. The cooperation with REDLIME has lasted for one year. We have found REDLIME to be a very effective and efficient company. They understood our projects and portrayed them well through several media in a very clear and concise manner. They further showed a high analytical capacity by featuring complex issues and topics in straightforward but not simplistic messages. Once the material was collated, the programmes were produced and telecast speedily with good results.”

Mr. Peter Loan, World University Service of Canada,

“World University Service of Canada (WUSC) recently participated in the above-mentioned programme that was managed by REDLIME in Sri Lanka. We participated in a number of panel discussions and one-on-one interviews with the Sri Lanka media in English, Tamil and Sinhala. We were extremely pleased with REDLIME’s professionalism in organizing our participation in these events, and with the interest they took in our organization’s development activities in Sri Lanka. All of our staff who took part in the television programmes greatly appreciated REDLIME’s management of and concern for the Awareness Programme. “

Mr. Llewelyn Jones, Mines Advisory Group International, Sri Lanka

“The whole experience was excellent. I think the morning programmes

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MAG participated in have wide coverage, and so we were able to get our message across in all three languages to wide audience. I think the service Chathu provided was brilliant and she was there to answer all manner of questions. Especially liked the fact that someone forREDLIME was at the studios during the interview. Much appreciated. In terms of the briefing document you requested us to fill, I personally think some guidelines on the sample questions would have helped. I feel it was an area whereREDLIME should work with the clients rather than asking us to fill it out alone. But this is a very small suggestion on an otherwise very good service.”

Ms. Anusha Thangakone, Voluntary Services Overseas, Sri Lanka

“It has been an interesting experience working with REDLIME on the talk show (mental health) and the morning shows in three languages. It was a great opportunity for VSO and its partners to have our work showcased through the talk show and the feedback from partners, friends and the community has been very positive. Many felt that the talk show on mental health addressed an issue that is still pretty much hidden and not discussed enough in the communities due to the stigma attached to it. The talk show helped raise awareness on the availability of services, the access to service provision and the challenges faced in Sri Lanka for people with mental health problems and their carers. It brought together service providers, mental health experts, carers and the general public together to raise questions and talk about issues and opportunities not yet addressed.REDLIME has been receptive to some of our suggestions and has shown willingness and flexibility to accommodate it. For example, a briefing session was organised for VSO participants and the talk show hosts to ensure a shared understanding of the subject of discussion. I wish REDLIME the very best in their work and hope that they will continue this initiative and raise greater awareness on social and development issues through the mass media.”

Mr. Nimal Martinus, STROMME Foundation
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“Stromme Foundation as an International Development Organization highly commends the initiative by REDLIME in opening a platform to voice the thoughts of development workers in Sri Lanka. The uniqueness in this program in providing an opportunity for development workers and civil society organizations to come forward and converse about their work in the presence of the public eye is significant as it contributes to improve transparency and accountability of these organizations working in Sri Lanka. This step will certainly contribute in creating more awareness among the general public about the role of development workers and NGOs in Sri Lanka, which is as per our concern, to eradicate poverty. We would like to suggest, as another step forward in enhancing the importance of this programme, that REDLIME invites representatives from the communities that we work with. We consider it important as verifications and

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eye openers not only to the general public but also to other development organizations working in the sector. Once again we would like to extend our appreciation to REDLIME for initiating a programme of this nature and we thank you for inviting Stromme Foundation to the program and providing an opportunity for us to voice our presence and efforts in eradicating poverty in Sri Lanka.”